New Z was a project proposed to Globo during the innovation and technology internship programme IdeiaGlobo. New Z is a new feature for the Globoplay's app that would work as a content aggregator across all of Globo's digital platforms. Users could filter by time available, format (audio, text and video), and mood or activity.

Its development started from two consumer problems. The first is the triple shift faced by Brazilian women, which cuts down the time they have for leisure. The second is the sheer volume of content on streaming platforms, which makes it hard to choose and filter what to watch.

On Globo's side, there was a need to bring its digital content together and connect it into a narrative that made sense both for the consumer and for its advertisers.